![]() 26, 2014), 26/heres-how-slice-is-monetizing-over-two-million-peoples-every-online-receipt/#1a8db210 Hollie Slade, Here’s How Slice Is Monetizing Over Two Million People’s Everyday Online Purchases, Forbes (Sept. “ It would make for a far more efficient market if consumers were consciously aware of the trade-off occurring with regards to their data, and were able to participate in the value-chain of their data, beyond the opacity of a free app or service that appears unrelated to data sales.” 2 2 “ The benefits of the Internet have been proven and privacy is in demand and people are willing to pay.” 1 1Ĭadie Thompson, The Next Thing You’ll Pay for: Your Online Privacy, CNBC (Mar. The Article concludes by offering a path forward. Third, existing frameworks and proposals may not sufficiently ameliorate these concerns. Second, while the PDE may allow consumers to regain a semblance of control over their information by enabling them to decide when and with whom to share their data, consumers’ direct transfer or disclosure of personal data to companies for a price or personalized deals creates challenges similar to those found in the PFP context and generates additional concerns associated with innovative monetization techniques. ![]() First, it contends that PFP models facilitate the transformation of privacy into a tradable product, may engender or worsen unequal access to privacy, and could further enable predatory and discriminatory behavior. It identifies a typology of data-business models, and it uncovers the similarities and tensions between a data market controlled by established companies that have historically collected and mined consumer data for their primary benefit and one in which consumers play a central role in monetizing their own data. This Article conducts a simultaneous in-depth exploration of the impact of burgeoning PDE and PFP models. At the opposite end of the spectrum, the “pay-for-privacy” (PFP) model requires consumers to pay an additional fee to prevent their data from being collected and mined for advertising purposes. One such example is the emerging “personal data economy” (PDE) in which companies, such as Datacoup, purchase data directly from individuals. Growing demands for privacy and increases in the quantity and variety of consumer data have engendered various business offerings to allow companies, and in some instances consumers, to capitalize on these developments.
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